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Master of Science in Marketing and Sales Management

The MS in Marketing and Sales Management will expose students to current practices that are being used within the field of marketing and how they are successfully applied towards social media business practices.

The program includes the core courses of Business Management and Ethics and Corporate Social Responsibility and the intensive courses specific to the focus on Traditional and Digital Marketing and the development of a comprehensive marketing strategy.

  • 36 credits hours GRADUATE LEVEL SEMESTER
  • 12 months ESTIMATED COMPLETION TIME
master of science marketing sales

Admission Requirements:

  1. Bachelor’s degree or its equivalent
  2. Demonstrated proficiency in the language of study
  3. Admission interview

Program Objective:

Prepare individuals to perform successfully in the business world with ethical and social perspectives with expertise in Marketing and Sales. To this end, the career is oriented towards the development of the following competencies:

  1. Understand the principles of business management and the role of strategic marketing.
  2. Research and Analyze quantitative and qualitative data for the purpose of market segmentation, consumer behavior, product development and pricing.
  3. Develop and execute an integrated marketing and sales strategy including:
    • Traditional Marketing and Sales Strategy
    • Digital Marketing and Sales Strategy

 

Course Descriptions

Strategic Marketing Management

Main theories on marketing management and motivation for the creation of high-performance marketing and sales strategy. Marketing targets, teams, planning, tools, compensation criteria, communications within marketing and sales teams.

3 credits

Prerequisite: None

Marketing Research and Forecasting

This course provides students an understanding of marketing information needs. Research objectives, design, interpretation of data, and analysis of research. Students learn to apply research concepts through experiential development projects.

3 credits

Prerequisite: None

Offline Marketing

This course provides an analysis and evaluation of strategic advertising and distribution decisions. Students analyze the connections between advertising and promotion, and effective strategy implementation for offline or traditional marketing campaigns.

3 credits

Prerequisite: None

Digital Marketing: Presence

This course covers marketing techniques to draw potential and existing customers to the company’s online presence through understanding of the components of virtual store front, landing pages, and the corporate digital environment. Includes tools such as Search Engine Optimization, Paid Search, and Referral links.

3 credits

Prerequisite: None

Digital Marketing: Campaigns

This course explores the variety of outreach tools in digital marketing including email marketing, social media, video marketing, mobile and integrated digital marketing experience.

3 credits

Prerequisite: None

Marketing and Sales Strategy

This course reviews the importance of collaboration and alignment of marketing and sales strategy and plans. Analyzes commercial relationship of marketing and sales teams, targets, analysis of results, and optimization of high-value channels. Outsourcing strategies in marketing and sales.

3 credits

Prerequisite: None

Innovation and Consumers

The course includes an introduction to innovative trends in Marketing and Consumer-driven Innovation. New trends in brand management and corporate communications. Innovative tactics in Neuro-marketing, Social Marketing. Experiential Marketing, Relational Marketing, Value proposition. Consumer Experience and Feedback.

3 credits

Prerequisite: None

Product and Business Development Strategy

This course connects the dots between product and business development relying on marketing and sales strategies. Explore case studies companies that have successfully integrating customer-feedback to product development and marketing through new technologies. Responsiveness to customer experience feedback.

3 credits

Prerequisite: None

Comprehensive Marketing Strategy

This course brings together the pieces of a comprehensive marketing strategy from development of a multi-platform, on- and offline marketing and sales strategy to feedback and public relations in the face of crisis. It reviews the importance of aligning online and offline marketing with overall organizational strategy and long and short-term enterprise goals.

3 credits

Prerequisite: None

Integrative Marketing and Sales Management Simulation

This experiential course requires students to think critically and develop a comprehensive strategy, analyze research, allocate resources, and implement all elements of a coherent marketing and sales strategy with an integrative project and business simulation.

3 credits

Prerequisite: Successful completion of all other MS in Marketing and Sales Management Degree courses and Departmental approval.

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