Si estás por llevar adelante una acción de marketing y ventas es fundamental que realices una correcta investigación de mercado. El Mystery Shopping será una técnica que te permitirá medir de manera “in situ” diversos aspectos de tu empresa y la competencia. Mystery Shopping Mystery Shopping es un método principalmente cualitativo con el objetivo de […]
Having a university degree is essential to enter the labor market with the world most-demanded tools. But today, this is not enough if you want to make progress in your career. An MBA degree will enable you to be competitive, will open you many doors to the future and will promote a higher level of […]
How can we think “outside the box” to make improved customer experience a reality? Learn more in this article by Matilde Lanati, a professor at ADEN University History shows us how different thinkers and doers from all fields, whether it is science, literature or engineering have made valuable contributions to the human development because they dared […]
Kay Winkler MBA recently discussed the importance of customizing the type and degree of digital transformation that each company needs to implement on BPM.COM Is digital transformation simply too big of a leap for most companies? Part of it surely comes back to the “transformative” aspect of digital tendencies as a synonym for technological improvements. […]
Las reuniones de trabajo son un “stop” fundamental donde las energías del equipo se ponen 100% al servicio de la creatividad, por lo que es muy importante que ese tiempo invertido sea aprovechado al máximo. La mayoría de nosotros realizamos mensualmente un encuentro con nuestro equipo para determinar nuevas estrategias y revisar el camino recorrido, […]
Do you feel that you do not have time to rethink your company’s strategy? To be creative you need to remove yourself for a while from your everyday tasks so that you can contemplate strategic scenarios from your business or even your personal life. Creativity If we talk about creativity we often think mainly about start-ups, […]