Use your Branding to attract talent

In recent years, the number of companies that have implemented specific branding strategies aimed at attracting human talent has grown. For years they have used this approach in order to appeal to their consumers so why not do the same to attract and retain talent and reduce hiring costs? Employer branding Employer branding is the […]

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How to smash out of the box and win customers

How can we think “outside the box” to make improved customer experience a reality? Learn more in this article by Matilde Lanati, a professor at ADEN University History shows us how different thinkers and doers from all fields, whether it is science, literature or engineering have made valuable contributions to the human development because they dared […]

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