How to smash out of the box and win customers

How can we think “outside the box” to make improved customer experience a reality? Learn more in this article by Matilde Lanati, a professor at ADEN University History shows us how different thinkers and doers from all fields, whether it is science, literature or engineering have made valuable contributions to the human development because they dared […]

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8 keys to improve your creativity in business, and in your life

Creatividad ADENU

Do you feel that you do not have time to rethink your company’s strategy? To be creative you need to remove yourself for a while from your everyday tasks so that you can contemplate strategic scenarios from your business or even your personal life. Creativity If we talk about creativity we often think mainly about start-ups, […]

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