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Master of Science in Corporate Communication

The MS in Corporate Communication will expose students to current practices that are being used within the field of Corporate Communication and how they are successfully applied towards in business practice. The intensive program includes courses specific to the focus on Corporate Communication and the development of a comprehensive Corporate Communication and overall brand management strategy.

  • 30 credits hours GRADUATE LEVEL SEMESTER
  • 12 months ESTIMATED COMPLETION TIME
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Admission Requirements:

  1. Bachelor’s degree or its equivalent
  2. Demonstrated proficiency in the language of study
  3. Admission interview

Program Objectives:

  1. Understand the principles of business management and the role of internal and external Corporate Communication in company strategy.
  2. Develop and execute an integrated Corporate Communication strategy including:
    • To project the corporate identity, motivate staff and foster a positive organizational culture
    • Learn about the overall scope related to the strategic value of the communication and the image in the organizations and their motives.
    • Identify tools and techniques that facilitate and optimize the development of the communication and its direct relationship with the identity and image, both in private companies, public, NGOs as institutions of various kinds.
    • Perform a comprehensive program, to any company or local institution, on the basis of research data, along with the analysis, diagnosis, and finally the preparation of the communication plan, adequate budget and characteristics of an organization.

 

Course Descriptions

Strategic Corporate Communication

Introduction to strategic corporate communication from a holistic perspective. From early evolution and theories to recent global trends and best practices including potential impact and organizational roles. Analyzes increasing importance of corporate communication strategy in today’s multimedia, globalized environment.

3 credits

Prerequisite: None

Internal Communication

In-depth analysis of formal and informal internal corporate communication and change management. Importance of culture on morale and organizational behavior.

3 credits

Prerequisite: None

External Corporate Communication

External communication from advertising to public relations. Tools and guidelines for advertising and media management.

3 credits

Prerequisite: None

Research and Positioning for the Overall Communication Plan

Research methodology in corporate communications. Measuring impact and investment of communications initiatives and overall communications plan.

3 credits

Prerequisite: None

Leadership and Corporate Culture

Analysis of leadership and corporate cultural environment. Responsibility of leadership for creating and sustaining culture, empowerment, teamwork and other objectives through communication.

3 credits

Prerequisite: None

Public Relations and Corporate Protocol

This course explores the importance of public relations and corporate protocol as a form of corp. communications. Underscores the strategic importance of working with social media, corporate social brand, financial communication, and media responses to stakeholders.

3 credits

Prerequisite: None

Investor Relations

This course examines how companies manage changes in financial communication requirements. Includes fundamentals of financial reporting for investor relations, components of financial statements, and the importance of financial value concepts. Communicating Risk. Reaction strategies for crisis communication with investors.

3 credits

Prerequisite: None

Corporate Communication Innovation and Change

Leadership and creativity. The evolution of corporate communication for innovation. Driving change through effective corporate communication. Barriers to creativity and influences of creativity. Factors that improve and foster and adaptable climate. Factors that threaten. Fears, tensions.

3 credits

Prerequisite: None

International Corporate Communication

Corporate Communication in international context: US, Latin America and other cultures examined. Corporate communication challenges created by international expansion. Awareness of communication pitfalls in international arena.

3 credits

Prerequisite: None

Integrative Corporate Communication Project and Simulation

This experiential course requires students to think critically and develop a comprehensive strategy, analyze research, allocate resources, and implement all elements of a corporate communication strategy with an integrative project and business simulation.

3 credits

Prerequisite: Successful completion of all other required MS in Corporate Communication coursework and Departmental approval.

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