- Bachelor’s Degree required for credit
- Proficiency in the language of instruction
- Understanding of Core Business Principles. (18 Credit Business Core recommended.)
Certificate Program Objectives:
Upon completion of the program, the participant will have achieved the following objectives:
- Management, Marketing and Strategy from International Perspective
- Understand Risks and Opportunities in Global Business
- Lead Sustainable Enterprises in Regional and Multinational setting
International Business Strategies
This course compares and contrasts business strategies as they relate to economic development. Students analyze characteristics of developed markets, emerging markets and so-called frontier opportunity markets for risks, costs and benefits.
Marketing for International Business
This course explores marketing for international business. Includes the research of international markets. Explores the challenges of adapting traditional marketing research for diverse markets. International sales modalities and payment methods. Complexity inherent to global marketing, cultural risks for multi-region campaigns and the creative of a sustainable competitive position across borders.
Leading Global Teams
This course covers the complexity of leading global teams. Fostering Cross Border Team Effectiveness. Creating and maintaining the engagement of virtual and remote teams. Culture and business.
Multinational Finance and Accounting
This course covers the impact of internationalization on corporate finance. Strategies to manage foreign exchange in multi-national enterprises. Comparison of global accounting standards, compliance and standardization of reporting across borders. Challenges of country and region risk management.
Global Account Management
This course introduces Global Account Management Strategies and practices aka Strategic or Key Account Management. Students explore the complexity of managing international B2B sales. Compensation schemes for Key and Global Accounts. Corporate Communication and culture as relates to global, regional and strategic or key account management organizations. Enterprise Organizational Development strategy for companies with GAM.