- Bachelor’s Degree required for credit to apply
- Proficiency in the language of instruction
Certificate Program Objectives:
Upon completion of certificate, the participant will:
- Have an understanding of cross-discipline core business management theory and practice
- Be able to develop coherent business strategies from the perspective of a general manager
- Analyze and develop business strategy
GMBA Course Descriptions
Organizational Development and Operations
This course explores strategic management of Human Capital for Organizational Development. Strategy, structure, jobs and people. Culture and its influence on company results.
Accounting, Finance and Economics
This course presents the use of quantitative metrics for company analysis. Introduces the value of accounting information for the users. Financial analysis for Investment decisions. Development of internal control systems. Preparation of management reports for decision making. Micro and Macro Economics and the business cycle. Economic policies and their impact on business.
Marketing and Sales
This course reviews the role of marketing in the organization. Introduces marketing concepts and their relation to sales strategies and business objectives. Explores the interaction of marketing and sales.
Corporate Strategy and Business Development
This course introduces strategic management as a key management tool for competitive enterprises. Development of corporate strategy, key aspects to effective implementation including internal and external communications for business development.
Students are introduced to the structure of a comprehensive business plan including all aspects of operations and human capital management. The importance of financial planning, cash flow, forecasting income and expenses for evaluation of economic viability. Tips for an effective presentation of the business plan to investors.
Managerial and Personal Leadership
This course explores personal and managerial leadership as key to the success of individuals and organizations. The challenge of driving new generations. Integrated model of leadership. Introduces techniques for high personal performance. Managing discourse, body language body and public speaking as tools for successful leaders and managers.